3 Things I Wish Someone Told Me Before I Launched My First Live Event


When I pursued my journey to host a series of live events, I dove in. I acknowledged the fundamentals of event marketing such as: high quality flier, enlist help from friends, book a high value venue,  in addition to enticing honorariums for participants. Nevertheless, my social media etiquette presented me as low value. Why? I focused on sales instead of building purposeful relationships with my audience.  I operated under the ‘survival mode’ mentality. For example, I sent out Facebook invites to everyone on my friends lists from all three of my Facebook accounts. (Over 1000 people.) I emailed invites to everyone whom came to mind whether I knew them or not. I slide on Facebook Groups to post my High Quality Flyer with links to my High quality IMOVIE Promo (Man Listen, I thought the video was dope)  without being a regular participant in the group. Naturally, I got crickets.  It was the, “Excuse me, Who are you again? Where do you come from? Who do you roll with?” response. I Direct Messaged over a 1,000 people(on my fb friends list) with the mentality of ‘ The worse they can do is say No.’   I was polite, promoted a pretty flier with exciting promo trailer,  success yet I neglected to add value to my audience members to help encourage them to come back next year. I lack engagement. I promoted my tickets in addition to my performers yet shared nothing about my expertise nor my mission. In most cases, event goers failed to remember the event name. I’m sensitive about my projects, so naturally I was crushed.

So what happened Jacque?

I analyzed my Strengths, Weakness, Opportunities and Threats of my situation. Some events have a huge following, with high levels of online exposure plus brand awareness. I want that for my company in the future. As a result, I set goals specific goals for the future.
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50 Ways to Turn Passion into a Paycheck

Tifa G and Jeron Bro at Sister Act 2016

50 ways to Turn Passion into a Paycheck

I’m sharing my personal story. I could not land a stable job after my undergraduate graduation. I was stressed, whereas I entered a financial agreement with Sallie Mae and Visa that I was unable to fulfill. I didn’t know anything about Credit Building, Bankruptcy,  nor Insurance Investments. In addition, I was rebellious and I wanted to do everything on my own. In my mind, my degree meant a nice salary job with benefits.  But in reality, my degree meant, ” Has potential, but needs experience.”  By the grace of God, I had friends positioned in my life that reminded me of my strengthens and challenged me to utilize them. If you are having a rough financial patch or rough financial years, allow me to be your friend and suggest ways to make it through.

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How to Build your Reputation on Social Media with Contests

Ep. 1 of Building your Reputation on Social Media
Ep. 1 of Building your rep

I want to share how I helped others use ‘Contests’ to build a reputation on Social Media and gain exposure. One of the biggest challenges I’ve encountered with events (live or virtual) is getting people to show up. Once they show up, you must deliver on your promises or else dissatisfied customers will leave bad reviews on your Facebook or yelp accounts and potentially block you from building trust with future clients. (But you don’t have to worry about that. Check out my Instagram post on integrity.)
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