When I pursued my journey to host a series of live events, I dove in. I acknowledged the fundamentals of event marketing such as: high quality flier, enlist help from friends, book a high value venue, in addition to enticing honorariums for participants. Nevertheless, my social media etiquette presented me as low value. Why? I focused on sales instead of building purposeful relationships with my audience. I operated under the ‘survival mode’ mentality. For example, I sent out Facebook invites to everyone on my friends lists from all three of my Facebook accounts. (Over 1000 people.) I emailed invites to everyone whom came to mind whether I knew them or not. I slide on Facebook Groups to post my High Quality Flyer with links to my High quality IMOVIE Promo (Man Listen, I thought the video was dope) without being a regular participant in the group. Naturally, I got crickets. It was the, “Excuse me, Who are you again? Where do you come from? Who do you roll with?” response. I Direct Messaged over a 1,000 people(on my fb friends list) with the mentality of ‘ The worse they can do is say No.’ I was polite, promoted a pretty flier with exciting promo trailer, success yet I neglected to add value to my audience members to help encourage them to come back next year. I lack engagement. I promoted my tickets in addition to my performers yet shared nothing about my expertise nor my mission. In most cases, event goers failed to remember the event name. I’m sensitive about my projects, so naturally I was crushed.
So what happened Jacque?
I analyzed my Strengths, Weakness, Opportunities and Threats of my situation. Some events have a huge following, with high levels of online exposure plus brand awareness. I want that for my company in the future. As a result, I set goals specific goals for the future.
Continue reading “3 Things I Wish Someone Told Me Before I Launched My First Live Event”