3 Things I Wish Someone Told Me Before I Launched My First Live Event


When I pursued my journey to host a series of live events, I dove in. I acknowledged the fundamentals of event marketing such as: high quality flier, enlist help from friends, book a high value venue,  in addition to enticing honorariums for participants. Nevertheless, my social media etiquette presented me as low value. Why? I focused on sales instead of building purposeful relationships with my audience.  I operated under the ‘survival mode’ mentality. For example, I sent out Facebook invites to everyone on my friends lists from all three of my Facebook accounts. (Over 1000 people.) I emailed invites to everyone whom came to mind whether I knew them or not. I slide on Facebook Groups to post my High Quality Flyer with links to my High quality IMOVIE Promo (Man Listen, I thought the video was dope)  without being a regular participant in the group. Naturally, I got crickets.  It was the, “Excuse me, Who are you again? Where do you come from? Who do you roll with?” response. I Direct Messaged over a 1,000 people(on my fb friends list) with the mentality of ‘ The worse they can do is say No.’   I was polite, promoted a pretty flier with exciting promo trailer,  success yet I neglected to add value to my audience members to help encourage them to come back next year. I lack engagement. I promoted my tickets in addition to my performers yet shared nothing about my expertise nor my mission. In most cases, event goers failed to remember the event name. I’m sensitive about my projects, so naturally I was crushed.

So what happened Jacque?

I analyzed my Strengths, Weakness, Opportunities and Threats of my situation. Some events have a huge following, with high levels of online exposure plus brand awareness. I want that for my company in the future. As a result, I set goals specific goals for the future.
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The Creatives’ Marketing Plan

The Creative's Marketing Plan

 

Marketing Plan with Blog, Social Media and Monetization Include

Sections to Include in your Marketing Plan:

1.0 Executive Summary

2.0 Company Description

3.0 Strategic Focus and Brand Plans

4.0 Situation Analysis

5.0 Industry Selection and Brand Positioning

6.0 Marketing Strategy and Monetization

7.0 Blog Financials

8.0 Organization

9.0 Implementation Plan

Appendix A

Appendix B

Handled: Social Media Crisis Tips For Your Platform

Battling Controversy Over the Internet

 

Facebook is littered with gossip articles about employees losing their jobs over offensive tweets or displaced humor in illicit picture captions. But it doesn’t end there. Even in the Political or Entertainment spheres of influence, there are viral memes plus recordings of indecent moments that possess the potential to obliterate their victim’s platform, assets and future relationships.

Visualize years of constructing an image, bank account, jobs, notoriety, and stability being wiped clean from a smart phone video of an angry customer.

At times, we past judgement on celebrities without entertaining the idea that this reality could be us in the future.

Fact is, passionate communication  is bound to offend it’s listener. It may be intentional or unintentional; however, it is imperative to have strategies in place to protect not only your reputation, but the partners associated with your brand.

 

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50 Ways to Turn Passion into a Paycheck

Tifa G and Jeron Bro at Sister Act 2016

50 ways to Turn Passion into a Paycheck

I’m sharing my personal story. I could not land a stable job after my undergraduate graduation. I was stressed, whereas I entered a financial agreement with Sallie Mae and Visa that I was unable to fulfill. I didn’t know anything about Credit Building, Bankruptcy,  nor Insurance Investments. In addition, I was rebellious and I wanted to do everything on my own. In my mind, my degree meant a nice salary job with benefits.  But in reality, my degree meant, ” Has potential, but needs experience.”  By the grace of God, I had friends positioned in my life that reminded me of my strengthens and challenged me to utilize them. If you are having a rough financial patch or rough financial years, allow me to be your friend and suggest ways to make it through.

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How to Build your Reputation on Social Media with Contests

Ep. 1 of Building your Reputation on Social Media
Ep. 1 of Building your rep

I want to share how I helped others use ‘Contests’ to build a reputation on Social Media and gain exposure. One of the biggest challenges I’ve encountered with events (live or virtual) is getting people to show up. Once they show up, you must deliver on your promises or else dissatisfied customers will leave bad reviews on your Facebook or yelp accounts and potentially block you from building trust with future clients. (But you don’t have to worry about that. Check out my Instagram post on integrity.)
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New Beginnings: Celebration!

If you want a better life, create better memories – Michael Green, Sr. 

Peace Everyone,
Thank you for tuning in to my first of many blog posts. If the content helps you in any way please like my Facebook page  and share this blog so we can stay connected.

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